The results are in, and social media marketing (SMM) is a can’t-miss opportunity, for businesses of every size.
Nearly a quarter of the time consumers spend online is spent on social networking sites, research reveals.
Advertise in social media networks, where the people are
Businesses involved in social media enjoy a conversion rate resulting from organic search traffic that is 10% greater than companies with a website alone, according to recent research.
Pepsi passed on Super Bowl advertising, choosing instead to sink marketing dollars into a SMM campaign, according to TIME.
There are over 500 million users on Facebook, worldwide. In fact, 1 in every 13 people on the planet use Facebook, and over half of them log in each and every day. The average number of “friends” for each user is about 130 and growing. And Facebook isn’t just for youngsters. People of every age are interacting on the largest social network.
Over 100 million people are bloggers the world over, and the gender ratio is about 50/50. Research shows that just over 50% of bloggers are between the ages of 21 and 35.
Twitter, which is a microblogging form of social media, is most loved by teens but is used by people of every age. The over 300 million Twitter users send in excess of 50 million Tweets daily.
Social bookmarking sites such as Digg, StumbleUpon, and Delicious are frequented by tens of millions of users.
YouTube is also hugely popular globally. This top video network had 490 million unique users monthly and about 92 billion page views per month, as of February 2011. Around 2.9 billion hours are spent on YouTube in one month.
The Internet makes it possible for advertisers to go where the consumers are. Why wouldn’t a business get involved in social media, since that’s where the majority of consumers can be found?